Global music streaming platform Spotify has revealed what music Kenyan Gen Z loves listening to.
Spotify found that ‘Chill vibes’ has become a huge movement for many Gen Z Kenyans, attributing it to the group’s prioritizing of their mental health and well-being.
“From Lo-Fi and sad melodies to chill vibes and easy listening anthems, the younger generation has wholeheartedly embraced these soothing sounds to navigate life’s complexities in a fast-paced world,” the company said Monday.
Among the most listened to artists among the Kenyan Gen Z are the Canadian rapper Drake, US pop singer Billie Eilish, as well as R&B stars Khalid and The Weeknd.
Overall, the group was found to prefer introspective lyrics, delicate instrumentation, and soul-stirring vocal performances, with their preferred themes being love, heartbreak, vulnerability, and self-reflection.
As for the timing of mellow music consumption, Spotify data showed that the 18-24 age group tends to seek solace in the mellowness of their favorite tunes during two distinctive periods; 6:00 pm and 9:00 pm.
“Mellow music is a respite from the constant connectivity and information overload of the modern world, offering a space where listeners can find solace, connect with their emotions, and navigate the complexities of life at their own pace” Phiona Okumu, Spotify’s Head of Music for Sub-Sahara Africa, said.
Here are the Top 10 tracks on mellow playlists among Kenyan Gen Zs, according to Spotify:
Lewis Capaldi – Someone You Loved
Tom Odell – Another Love
Billie Eilish, Khalid – Lovely
James Arthur – Say You Won’t Let Go
Giveon – Heartbreak Anniversary
Ruth B.- Dandelions
Lewis Capaldi – Before You Go
Libianca – People
Tate McRae – You broke me first
SZA – Kill Bill
Top 5 mellow playlists among Kenyan Gen Zs:
- Soft Pop Hits
- Chill Hits
- Sad Songs
- Soft Life
- Sad Hour
