NAIROBI, Kenya, Aug 22 – Technology firm Adbud Tech has rolled out an innovative artificial intelligence (AI) and computer vision-based tracking and measurement system designed to provide real-time data on pedestrian and vehicular transit and behavior.
The company says the moves mark a critical step forward in the integration of AI into public and private sector data analytics.
Its CEO Stanley Mwangi highlighted that the new system is tailored to meet the growing demand for precise and high-fidelity data on vehicle traffic, pedestrian footfall, and engagement.
This data is invaluable to government agencies, fast-moving consumer goods manufacturers, retailers, and service providers who seek to understand and influence public movement and behavior.
“The decision-makers of today require hyper-personalized data as their audiences are increasingly informed and exposed to numerous sources of information,” he said.
He emphasized the need for more effective tools to measure the impact of communication programs, pointing to the new system as a solution that addresses this need.
The AI-driven system employs a combination of cameras, sensors, computer screens, and specialized software to relay content and retrieve data instantly.
This data is then analyzed and used to make immediate adjustments, ensuring that the content displayed is both relevant and engaging for the target audience.
For instance, the system can modify the content shown on digital billboards throughout the day to appeal to different demographics based on real-time audience behavior.
Adbud Tech’s new system captures granular data on pedestrian and vehicular movement, which is then contextualized by a built-in AI algorithm.
This allows for the delivery of personalized information to individuals based on their current and past behavior.
The system also adheres to global audience measurement standards, ensuring high-quality tracking and measurement for both interior and exterior movements, synchronized by time code.
Moreover, the system provides immediate feedback on content performance, such as viewer engagement and conversion rates, enabling quick adjustments to maximize impact.
The integration of this system with other online programs further enhances coordination and effectiveness, making it a valuable tool for both private firms and public sector organizations.
