NAIROBI, Kenya, Aug 29 – Infobip, a global cloud communications platform, has appointed Yariv Dafna as the new Chief Financial Officer (CFO) to grow the company’s Communications Platform as a Service (CPaaS).
Dafna boosts nearly 20 years experience in finance, business management, and operations with a background in corporate development and M&A having worked in global firms such as Evoke PLC and Telit Communications.
“Yariv’s proven leadership and ability to bring rigour and insight into multi-national organisations means he is well placed to support our strategy of ambitious, profitable growth,” Silvio Kutić, CEO at Infobip, said.
In July this year, Infobip was named a leader in the CPaaS market by analyst firm Gartner for the second year in the 2024 Gartner Magic Quadrant™ for Communications Platform as a Service.
Gartner® forecasts that by 2028, 90 percent of global enterprises will leverage CPaaS to enhance customer experience (CX) and engagement, up from 50 percent in 2023.
According to the ‘CPaaS Growth Outlook 2023’ report, released by the CPaaS Acceleration Alliance (CPaaSAA), the CPaaS sector is projected to reach an extraordinary valuation of Sh14 trillion ($100 billion) by 2030, a significant increase from Sh2.8 trillion ($20 billion) last year.
The report shows that within the next three years, approximately 90 percent of global enterprises will strategically incorporate CPaaS as an essential IT capability.
African has been listed together with Asia Pacific and the Middle East as emerging markets that offer several untapped and unexplored CPaaS market opportunities.
“Infobip is an exciting business of considerable scale, with an impressive growth trajectory and unique culture. Its innovative technology is transforming how organizations interact with their customers, and there’s huge opportunity for further growth as businesses across all sectors continue to adopt CPaaS solutions. I’m excited to join the team at this time,” Dafna added.
